Alex Sidorenko from RISK-ACADEMY talks about 2 ways to quanity risks in non-financial companies.
Watch more free risk management videos on http://www.risk-academy.ru/en/risk-management-video/ or subscrive to RISK-ACADEMY youtube channel https://www.youtube.com/user/alexausrisk
Check out other decision making books
HBR's 10 Must Reads on Making Smart Decisions (with featured article "Before You Make That Big Decision..." by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)
The Art of Strategic Decision-Making: How to Make Tough Decisions Quickly, Intelligently, and Safely (Think Smarter, Not Harder)