In her thought-provoking book “Frontiers in Product Innovation Strategy”, Prof. Diana Derval, Chief Investigator of the B Corp DervalResearch, invites leaders to rethink their approach of strategy to predict market outcomes, take measured risks, and innovate with a positive impact.
Join this playful session, and through lively business cases from various industries and geographies:
- get a fresh perspective on growth strategies and risk evaluation
- harness the power of behavioural sciences and adaptive management to take measured risks
- discover a new way to predict innovation response and market outcomes
- infuse sustainable practices in your strategy map.
Frontiers in Product Innovation Strategy book page: https://link.springer.com/book/10.1007/978-3-031-25823-7