Predicting Market Outcomes and Taking Measured Risks

In her thought-provoking book “Frontiers in Product Innovation Strategy”, Prof. Diana Derval, Chief Investigator of the B Corp DervalResearch, invites leaders to rethink their approach of strategy to predict market outcomes, take measured risks, and innovate with a positive impact.

Join this playful session, and through lively business cases from various industries and geographies:

  • get a fresh perspective on growth strategies and risk evaluation
  • harness the power of behavioural sciences and adaptive management to take measured risks
  • discover a new way to predict innovation response and market outcomes
  • infuse sustainable practices in your strategy map.

Frontiers in Product Innovation Strategy book page: https://link.springer.com/book/10.1007/978-3-031-25823-7

https://2023.riskawarenessweek.com/talks/predicting-market-outcomes-and-taking-measured-risks/

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