RAW2021 – The impact that situations have on our behavior and what we can do about it

Research shows us that the context that we are in, both the physical and social environment, has a significant impact on our behavior. We talk more quietly in a library than in a bar. We look up at the sky because we see someone else doing it. While this may seem trivial, these small contextual nudges can have a big impact on our behavior.

We see someone dashing across the middle of the street, so we do it as well, instead of being safe and crossing at the crosswalk. We are surrounded by images of money and it makes us more likely to steal. This session outlines how the environment that we find ourselves in influences our behavior.

Highlighting the psychology behind it and how we can use these nudges to help ourselves and others be less risky.


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