Much of the work done to mitigate risk, begins with data — by quantifying risk, we feel better able to manage it.
But even with data, we need to make judgements and some risks don’t lend themselves to easy quantification. So what role might perception play in driving our risk management decisions? In this talk, we’ll explore how our perception of risk impacts our view of it; why things that are salient to us, take on a greater significance than things that aren’t.
By understanding how our brains perceive risk, we can begin to design risk management programs that can compensate for the biases inherent in human thinking to deliver better outcomes.