WATCH REPLAY: Douglas Hubbard at #RAW2022 on Integrated Decision Management

What is the measured benefit of your risk management process? Is collaboration making estimates getting better or worse? What is the return on popular business ideas like Agile, Six Sigma, data science, or machine learning? Even in the most metrics-driven organizations, these questions are rarely asked much less answered.

Doug Hubbard, author of How to Measure Anything and The Failure of Risk Management, will explain the challenges of questions like these. Fortunately, these questions can be answered, and decisions can be continuously improved with an approach he calls Integrated Decision Management.



His consulting career started over 30 years ago with Coopers & Lybrand, focusing on the application of quantitative methods. His firm, Hubbard Decision Research, has completed hundreds of projects and Doug has sold over 150,000 books, in eight languages. Doug’s AIE methodology solves for 21st century business issues in many areas including cybersecurity, engineering risks, market forecasts for pharma and medical devices, environmental policy, mergers & acquisitions, Silicon Valley startups and military logistics to name a few. His AIE methodology has received critical acclaim from The Gartner Group, The Giga Information Group, and Forrester Research.

Doug is the author of the following books (all published with Wiley, between 2007 and 2020):

  • How to Measure Anything: Finding the Value of Intangibles in Business (one of the all-time, best-selling books in business math)
  • The Failure of Risk Management: Why It’s Broken and How to Fix It (1E/2E)
  • Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities
  • How to Measure Anything in Cybersecurity Risk (co-authored with Richard Seiersen)

Mr. Hubbard’s books are used as textbooks in dozens of university courses at the graduate level. His first book is required reading for the Society of Actuaries exam prep. His fourth book won the Palo Alto Networks Cybersecurity Canon award. Doug is also published in the prestigious science journal, Nature, in addition to publications as varied as The American Statistician, CIO Magazine, Information Week, DBMS Magazine, Architecture Boston, OR/MS Today, The IBM Journal of Research & Development and Analytics Magazine.

RISK-ACADEMY offers online courses


Informed Risk Taking

Learn 15 practical steps on integrating risk management into decision making, business processes, organizational culture and other activities!


ISO31000 Integrating Risk Management

Alex Sidorenko, known for his risk management blog, has created a 25-step program to integrate risk management into decision making, core business processes and the overall culture of the organization.


Advanced Risk Governance

This course gives guidance, motivation, critical information, and practical case studies to move beyond traditional risk governance, helping ensure risk management is not a stand-alone process but a change driver for business.


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